All email templates
Browse all 168 email templates across 5 design systems. Each template includes light and dark mode previews with retina support.
Essential Design System
42 templates across 2 packages
ecommerce package (30 templates)
Customer account invite
Subject: “Customer account activation”
Sent to customers when they are invited to create an account on your store.
Order confirmation
Subject: “Order {{name}} confirmed”
Sent to customers immediately after they place an order.
Fulfillment request
Subject: “Order fulfillment request for {{ shop_name }}”
Sent to fulfillment partners when an order needs to be processed.
Shipping Confirmation
Subject: “A shipment from order {{ name }} is on the way”
Sent to customers when their order has been shipped.
Email Marketing
Subject: “Confirm you want to receive email marketing”
Sent to customers to confirm their email marketing subscription.
Local out for delivery
Subject: “Order {{ name }} is out for delivery”
Sent to customers when their local delivery is out for delivery.
Attachment updated
Subject: “Product update available”
Sent to customers when a digital product they purchased has been updated.
Customer account welcome
Subject: “Customer account confirmation”
Sent to customers after they successfully create their account.
Order Edited
Subject: “Order {{name}} updated”
Sent to customers when their order details have been modified.
Shipping Update
Subject: “Shipping update for order {{ name }}”
Sent to customers with updates about their shipment status.
Local Delivered
Subject: “Order {{ name }} has been delivered”
Sent to customers when their local delivery has been completed.
Downloads ready
Subject: “Downloads ready!”
Sent to customers when their digital downloads are ready.
Customer account password reset
Subject: “Customer account password reset”
Sent to customers when they request to reset their account password.
Order edited invoice
Subject: “Invoice {{name}}”
Sent to customers with an updated invoice after order changes.
Shipment out for delivery
Subject: “A shipment from order {{ name }} is out for delivery”
Sent to customers when their package is out for delivery.
Missed Delivery
Subject: “Sorry we missed you”
Sent to customers when a delivery attempt was unsuccessful.
Customer contact
Subject: “Message from {{ shop.name }}”
Sent to customers when you need to contact them directly.
Order canceled
Subject: “Order {{ name }} has been canceled”
Sent to customers when their order has been canceled.
Shipment delivered
Subject: “A shipment from order {{ name }} has been delivered”
Sent to customers when their package has been delivered.
Ready for pickup
Subject: “Your order is ready for pickup”
Sent to customers when their order is ready for pickup.
Order Refund
Subject: “Refund notification”
Sent to customers when a refund has been processed for their order.
Return label instructions
Sent to customers with instructions for returning items.
Picked up
Subject: “Your order has been picked up”
Sent to customers when their order has been picked up.
Draft order invoice
Subject: “Invoice {{name}}”
Sent to customers with a draft invoice for their order.
Email cart from POS
Subject: “Buy online from {{ shop_name }} when you're ready!”
Sent to customers with their cart contents from a POS transaction.
Abandoned checkout
Subject: “Complete your Purchase”
Sent to customers who abandoned their checkout process.
POS exchange receipt
Subject: “Exchange receipt from {{ shop.name }}”
Sent to customers after an exchange transaction at POS.
Gift card created
Subject: “{{ shop.name }} {{ gift_card.balance | money_without_trailing_zeros }} gift card”
Sent to customers when a gift card has been created for them.
Payment Error
Subject: “[{{shop.name}}] Payment couldn't be processed”
Sent to customers when their payment fails to process.
New order
Subject: “[{{shop_name}}] Order {{ name }} placed by {{ customer.name }}”
Sent to store owners when a new order is placed.
Transactional package (12 templates)
Welcome email
Subject: “Nice to have you on board, [username]”
Sent to new users to welcome them to your platform.
Feedback
Subject: “Your identify has been confirmed”
Sent to users to confirm their identity verification.
Order confirmation
Subject: “Thank you for your purchase!”
Sent to customers immediately after they complete a purchase.
Newsletter
Subject: “Your weekly tech updates”
Sent to subscribers with weekly updates and content.
Pricing
Subject: “Try out our 7 day risk free trial”
Sent to users to promote your pricing plans and trial offers.
Confirm email address
Subject: “Please confirm your email address”
Sent to users to verify their email address during registration.
Password reset
Subject: “You have successfully reset your password”
Sent to users when they successfully reset their password.
User invitation
Subject: “You are invited to join our community”
Sent to users when they are invited to join your community.
Coupon
Subject: “Your coupon is here!”
Sent to customers with special discount offers.
Release
Subject: “Say hello to version 2.1 [feature name]”
Sent to users to announce new product features and updates.
Trial ends
Subject: “Your account trial ends in 2 days”
Sent to users when their trial period is about to expire.
Product policy update
Subject: “Updates to our Terms and Privacy Policy”
Sent to users when terms of service or privacy policy changes.
Flows Design System
35 templates across 3 packages
Abandoned-cart package (19 templates)
Abandoned high value cart - 1 item
Subject: “Thanks for stopping by [store name]. Here’s 20% off”
Sent to customers who abandoned a high-value cart with 1 item.
Abandoned low value cart - 1 item
Subject: “Thanks for stopping by [store name].”
Sent to customers who abandoned a low-value cart with 1 item.
Availability alert
Subject: “Only 3 [item name] left!”
Sent to customers when items in their cart are running low in stock.
Order confirmation
Subject: “Your [item name] order from [store name]”
Sent to customers immediately after they complete their purchase.
Abandoned high value cart - 2 items
Subject: “Thanks for stopping by [store name]. Here’s 20% off”
Sent to customers who abandoned a high-value cart with 2 items.
Abandoned low value cart - 2 items
Subject: “Thanks for stopping by [store name].”
Sent to customers who abandoned a low-value cart with 2 items.
Out of stock alert
Subject: “The [item name] you selected is out of stock. You may like [Item name 2]”
Sent to customers when items in their cart are no longer available.
Welcome new user
Subject: “Welcome to [store name]”
Sent to new customers to welcome them to your store.
Order shipping
Subject: “Your order is on its way”
Sent to customers when their order has been shipped.
Customer feedback
Subject: “We’d like to hear what you think!”
Sent to customers to collect feedback about their experience.
Abandoned high value cart - 3 items
Subject: “Thanks for stopping by [store name]. Here’s 20% off”
Sent to customers who abandoned a high-value cart with 3 items.
Abandoned low value cart - 3 items
Subject: “Thanks for stopping by [store name].”
Sent to customers who abandoned a low-value cart with 3 items.
Back in stock alert
Subject: “The [item name] you selected is available again! Finish your order now”
Sent to customers when previously out-of-stock items become available again.
Abandoned high value cart - 1 item reminder
Subject: “It looks like you left something behind... Here’s 20% off”
Follow-up reminder for customers who abandoned a high-value cart with 1 item.
Abandoned low value cart - 1 item reminder
Subject: “It looks like you left something behind...”
Follow-up reminder for customers who abandoned a low-value cart with 1 item.
Abandoned high value cart - 2 items reminder
Subject: “It looks like you left something behind... Here’s 20% off”
Follow-up reminder for customers who abandoned a high-value cart with 2 items.
Abandoned low value cart - 2 items reminder
Subject: “It looks like you left something behind...”
Follow-up reminder for customers who abandoned a low-value cart with 2 items.
Abandoned high value cart - 3 items reminder
Subject: “It looks like you left something behind... Here’s 20% off”
Follow-up reminder for customers who abandoned a high-value cart with 3 items.
Abandoned low value cart - 3 items reminder
Subject: “It looks like you left something behind...”
Follow-up reminder for customers who abandoned a low-value cart with 3 items.
Secure-login package (6 templates)
New feature announcement
Subject: “Add an extra layer of security”
Sent to users to announce new security features and enhancements.
Passwordless login link
Subject: “Let’s get you signed in”
Sent to users for passwordless authentication via secure link.
Passwordless login code
Subject: “Let’s get you signed in”
Sent to users for passwordless authentication via verification code.
Account login activity
Subject: “New login to your [app name] on Mac”
Sent to users to notify them of new login activity on their account.
Authorize new device code
Subject: “Authorize new device code”
Sent to users to authorize a new device with a verification code.
Authorize new device link
Subject: “Authorize new device”
Sent to users to authorize a new device with a secure link.
Holidays package (10 templates)
Black Friday email template
Subject: “Shop smart this Black Friday”
Sent to customers for Black Friday sales and promotions.
Black Friday email template
Subject: “50% off [Company Name] Teams for Black Friday!”
Sent to SaaS users for Black Friday subscription deals and upgrades.
Thanksgiving
Subject: “Special offers to save you time & money”
Sent to customers for Thanksgiving special offers and deals.
Thanksgiving
Subject: “Save time this holiday season”
Sent to SaaS users for Thanksgiving productivity and efficiency offers.
Christmas
Subject: “Deck the halls with big gift savings!”
Sent to customers for Christmas sales and holiday promotions.
Christmas
Subject: “All your Christmas plans in one place”
Sent to SaaS users for Christmas holiday planning and organization features.
New year
Subject: “2022 incoming! Start the year by saving right”
Sent to customers for New Year sales and fresh start promotions.
New year
Subject: “Got some big plans for 2022? Start the year off right!”
Sent to SaaS users for New Year goal setting and productivity features.
Chinese new year
Subject: “Amazing deals to kick off the Year of the Tiger with a roar!”
Sent to customers for Chinese New Year celebrations and promotions.
Chinese new year
Subject: “Make the Year of the Tiger a roaring success!”
Sent to SaaS users for Chinese New Year success and prosperity themes.
Mailer Design System
8 templates across 1 packages
Mailer-transactional package (8 templates)
Welcome email
Subject: “Welcome”
Sent to new users to welcome them to your platform.
Order confirmation
Subject: “order”
Sent to customers immediately after they complete a purchase.
Newsletter
Subject: “order”
Sent to subscribers with promotional content and updates.
Confirm email address
Subject: “Confirm email address”
Sent to users to verify their email address during registration.
Password reset
Subject: “Password reset”
Sent to users when they request to reset their password.
User invitation
Subject: “invitation”
Sent to users when they are invited to join your platform.
Trial ends
Subject: “order”
Sent to users when their trial period is about to expire.
Product policy update
Subject: “Product policy update”
Sent to users when terms of service or privacy policy changes.
Slick Design System
59 templates across 2 packages
user-onboarding package (27 templates)
Confirmation email
Subject: “Finish setting up your account with [Product Name]”
Sent to users automatically when they sign up. (double opt-in)
Popular feature email
Subject: “Want to [Value]? Join thousands of other users in making a [Popular Feature] now!”
Connect users directly to your best, most popular, feature.
Reward email
Subject: “Congrats [Customer Name], you finished your first [Task]!”
Reward users for interacting with the features and completing their tasks insimagee the app.
Start premium trial email
Subject: “We’re giving you 1 month of [Product Name] Premium for free!”
Introduce the user to all the great benefits of premium features.
Welcome email
Subject: “Congratulations, you’re part of the [Product Name] family!”
Sent to users to introduce next step/task to complete insimagee the app.
Expert feature email
Subject: “Build your own [Expert Feature] and take your [Product] to the next level”
Give tips and hints to users to get the best out of your product.
Gamification email
Subject: “[Customer Name], you’ve unlocked the [Title] Badge!”
Encourage users by showing their achievements and how they can still achieve more.
Upgrade after trial
Subject: “Your free trial is about to expire”
Show the user how it’s easy and valuable to upgrade to premium after a free trial.
Check up email
Subject: “[Name], your [Product Feature] is waiting for you!”
Sent to new signees who haven’t entered your platform yet.
Download mobile app email
Subject: “Use [Product Name] anytime, anywhere”
Introduce your mobile app and keep your users connected.
Invite friends email
Subject: “Invite a friend to [Product Name] and you’ll both get a free [Reward]!”
Make it easy for users to invite friends to your service, and provimagee special rewards.
Upgrade email
Subject: “Get even more from your [Product Name]”
Promote the upgrade option and all the benefits of its premium features.
Personalized check up email
Subject: “[Name], dimage you know you can do even more with your [Product Feature]?”
Sent to new signees with user-specific stats.
Integration email
Subject: “Manage your [Product Feature] with the help of your home assistant”
Manage your [Product Feature] with the help of your home assistant.
Notification email
Subject: “You have a new [Comment / Message / Notification]!”
Alert users about new interactions, such as notifications or messages.
Upgrade discount email
Subject: “Limited-time offer: 50% off [Product Name] Premium”
Encourage the user to use a special offer to upgrade to premium.
Join webinar email
Subject: “Join our free webinar this [Day] and take your [Product Feature] to the next ,level”
Inform users about an upcoming webinar or personal demo.
Product roadmap email
Subject: “Ready to take an active role in shaping the future of your [Product Name]?”
Let users know about your product roadmap and let them contribute to the product development.
Upgrade discount last call email
Subject: “This is your last chance to save 50% on [Product Name] Premium!”
Last reminder to upgrade and use the discounted offer.
New feature email
Subject: “Now you can [Value] with the new [New Product Feature]”
Introduce users to a new feature added to the product email.
Join community email
Subject: “Looking for tips & tricks? Ask our community!”
Keep users engaged through the community discussion.
Trial ending reminder
Subject: “You only have 3 days of [Product Name] Premium left!”
Reminder to upgrade and the trial is ending.
Product update email
Subject: “Coming this month: [New Product Feature] & [New Product Feature]”
Share all the features and updates about your product with your users.
User feedback email
Subject: “We’d like to hear what you think!”
Get the user’s feedback and let them share their experiences with the product.
Trial ended email
Subject: “Try [Product Name] Premium for another X days”
Let the user know that their trial has ended, and give them a chance to extend it.
Second trial ended email
Subject: “Your [Product Name] Premium account has expired”
Notify the user that their trial has ended, and encourage them to upgrade to premium.
Reactivate email
Subject: “Last chance to restart [Product Name] Premium for XX% off!”
Following a certain amount of time after the end of the trial, encourage the user to return to the trial with an offer and new product feature.
team notifications package (32 templates)
New plan email
Subject: “Get [Product Name] for your team”
Encourage users to switch to Team Plans for better pricing and collaboration
Invite email for project managers
Subject: “[Admin Name] has invited you to join [Project Name] in [Product Name]”
Invite project managers to collaborate on a project
Invite email for team members
Subject: “[Admin Name] has invited you to join [Team Name] on [App Name]”
Invite new members to join the team
Invite email for guests
Subject: “[Admin Name] has invited you to join [Project Name] in [Product Name]”
Invite users to join boards and contribute to projects
Announce new Team Plan
Subject: “Boost productivity and teamwork with the new [Product Name For Teams]”
Send new Team Plan announcement email to all your users and prospects
New plan reminder email
Subject: “Last chance to try [Product Name For Teams] for free”
Remind users about your recently launched Team Plan
Welcome email for project managers
Subject: “Welcome to [Product Name For Teams]!”
Welcome new project managers and introduce them to the next steps
Welcome email for team members
Subject: “Welcome to [Product Name For Teams]!”
Welcome new users and introduce them to the next steps
Welcome email for guests
Subject: “Welcome to [Product Name For Teams]!”
Welcome guests and introduce them to the next steps
Communication email
Subject: “[Team Member Name] has mentioned you in a comment in [Task Name]”
Notify users of new mentions
Welcome email
Subject: “Welcome to [Product Name For Teams]!”
Onboard users with your new plan features
Weekly report email for project managers
Subject: “[Project Name] weekly report: Month Day to Month Day”
Keep project managers informed with overviews and progress reports
Notification
Subject: “[Project Manager Name] has sent a message to all team members”
Notify new update messages
Task notification
Subject: “[Admin Name] has shared a project with you: [Project Name]”
Notify users of new task assignments
Action required email
Subject: “You have X pending task(s)”
Notify users of required actions and open tasks
Check up email
Subject: “[Name], your new [Project Name] is waiting for you!”
Follow up with inactive users and take them to the next steps
Permissions update for project managers
Subject: “Permissions Update (Project Manager)”
Update team members on role changes
Weekly report email for team members
Subject: “[Project Name] weekly report: Month Day to Month Day”
Show users task reports and progress
Reminder email
Subject: “You have X task(s) due tomorrow”
Remind users about deadlines and open tasks
New account confirmation
Subject: “[Admin Name] has invited you to join [Team Name] on [App Name]”
Notify admins that a user has accepted the invitation
Task delivery email
Subject: “[Task Name] delivered”
Notify users of closed tasks
Weekly report email
Subject: “[Project Name] weekly report: Month Day to Month Day”
Keep admins informed with reports and status updates
Status update email
Subject: “[Team Member Name] has changed the status of [Task Name] to: [XXX]”
Notify users of updates to their tasks
Upgrade email
Subject: “Get even more from your [Product Name For Teams]”
Highlight the user features and benefits from upgrading
New feature email all
Subject: “Keep your team motivated and on track with the new [New Product Feature]”
Introduce your new product features to all users
Upgrade discount email
Subject: “Limited-time offer: 50% off [Product Name For Teams]”
Encourage users to upgrade with a discount
Upgrade discount last call email
Subject: “This is your last chance to save 50% on [Product Name For Teams]!”
Remind users of last chance to upgrade and save
Trial ending reminder
Subject: “You only have 3 days of [Product Name For Teams] left!”
Remind users of the trial end date and product features & benefits
Trial ended
Subject: “Try [Product Name For Teams] for another X days”
Inform users that their trial has ended and offer an extension
Upgrade after trial
Subject: “Your free trial is about to expire”
Encourage users to upgrade after their trial has ended
Order confirmation email
Subject: “You have successfully subscribed to [Product Name For Teams]”
Confirm purchase of Team Plan
Upgrade number of seats email
Subject: “You’ve reached your XX-account limit!”
Encourage users to purchase more seats for their team
Vari Design System
24 templates across 2 packages
waitlist package (9 templates)
Waitlist confirmation email
Subject: “Welcome to the [Product Name] Waitlist!”
Confirm subscription to the waitlist and set customers' expectations about coming emails.
Expectation setting
Subject: “What to expect with [Product Name]”
Outline what subscribers can expect from your product or updates.
Sneak peek
Subject: “Your Exclusive Sneak Peek at [Product Name]”
Offer a glimpse of what's to come to generate excitement and curiosity.
Deep dive into Features
Subject: “Your behind-the-scenes look at [Product Name]”
Highlight standout features with detailed descriptions and visuals.
Event invitation
Subject: “Subject”
Invitation to Exclusive Pre-Launch Events email
Launch date announcement
Subject: “Mark Your Calendar: [Product Name] will launch on [Date]!”
Inform subscribers about your upcoming launch to build anticipation.
Launch day email
Subject: “The Day Has Arrived: [Product Name] is here!”
Announce your official launch and drive immediate interest and engagement.
Engagement and Feedback email
Subject: “How was your [Product Name] experience?”
Encourage interaction and gather valuable insights from your users.
Product Update Email
Subject: “What's new with [Product Name]? Here's your latest update! 🌈”
Keep subscribers informed about the latest enhancements and updates.
black-friday package (15 templates)
Teaser email
Subject: “🔍 Sneak Peek: Something Big is Coming This Black Friday!”
Sent a week before Black Friday, sparking curiosity about upcoming deals.
Hype creation email
Subject: “🌟 Get Ready: Epic Black Friday Deals Are Coming Your Way!”
Sent two weeks before Black Friday to build anticipation and buzz around the upcoming sale.
Teaser email
Subject: “✨ Sneak Peek: Exclusive Black Friday Services Await!”
Sent two weeks before Black Friday, teasing the exclusive services and offers that will be available.
Early access email
Subject: “🚀 Early Access Unlocked: Be the First to Grab Black Friday Deals!”
Dispatched three days before Black Friday, offering loyal customers first dibs on deals.
Wishlist reminder email
Subject: “💖 Your Wishlist Items Are Going on Sale Soon!”
Dispatched one week before Black Friday, reminding customers of items in their wishlist that will be on sale.
Early offer email
Subject: “🌟 VIP Early Access: Special Black Friday Offers Just for You!”
Dispatched one week before Black Friday, providing loyal customers with special offers ahead of the public sale.
Unveiling email
Subject: “🎉 It's Here: Unveil Our Exclusive Black Friday Deals!”
Released at the start of Black Friday, revealing all deals and discounts.
Black Friday blast email
Subject: “🛍️ Black Friday Starts Now: Dive Into Unbeatable Deals!”
Released at midnight on Black Friday, announcing the start of the sale and highlighting major discounts.
Black Friday unveiling email
Subject: “🎁 Unwrapped: All Our Black Friday Specials Are Here!”
Released at the start of Black Friday, detailing all the special service packages and discounts on offer.
Reminder email
Subject: “⏳ Last Chance: Don't Miss Out on Black Friday Savings!”
Sent during the last 24 hours of the sale, urging users to act before deals expire.
Last call email
Subject: “⌛ Hurry! Last Chance to Snag Your Black Friday Finds!”
Sent in the final hours of Black Friday, urging customers to make their final purchases before the sale ends.
Last reminder email
Subject: “⏳ Final Hours: Don't Miss Our Black Friday Service Specials!”
Sent in the last 24 hours of the sale, reminding customers of the limited time left to take advantage of the Black Friday specials.
Order confirmation email
Subject: “✅ Order Confirmed: You've Sealed the Deal This Black Friday!”
Automatically sent immediately after a user completes a purchase, confirming their order details.
Order confirmation email
Subject: “🎉 Success! Your Black Friday Order is Confirmed!”
Automatically sent immediately after a purchase is made, confirming the details of the customer's order.
Order confirmation email
Subject: “📩 Confirmed: Your Black Friday Booking is All Set!”
Automatically sent immediately after a service booking is confirmed, detailing the purchase and next steps.
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