Email templates documentation

Ready-to-use, easily-customizable Welcome, Onboarding, and Upselling email templates.

Two ways to get started

  1. Use the compiled files
  2. Use the Maizzle project

Compiled files

The quickest way to get started is with templates from the dist folder.

Templates inside this folder are ready to use, so you can simply copy/paste the HTML code into your ESP. Of course, you may edit the text and image paths for any of these templates, in your favorite code editor.

Maizzle project

If you'd like to use Maizzle and Tailwind CSS to further customize the emails, you'll need to follow some extra steps.

  1. First, make sure you have Node.js installed - this will also install NPM, which offers commands that we'll need, like

    npm install

    Once you have Node.js and NPM installed, open a Terminal and run this command:

    npm install -g @maizzle/cli

    This installs the Maizzle CLI tool, which lets you run commands like maizzle serve for local development, or maizzle build shopify for building production-ready Shopify emails. Please note Shopify is only available for cetrain templates such as Essential: eCommerce.

  2. Next, make sure that you're inside the project directory.

    # cd into the project directory
    cd folder name

    You'll know you're in the right folder if you run the ls command next, and see thepackage.json file name listed in the output, among others.

  3. Inside this directory, run the following command to install Maizzle's dependencies:

    npm install

Once it finishes, you're ready to use Maizzle to customize and build the emails.

Build commands

For local development, with live browser preview:

maizzle serve


The following commands will build production-ready emails, as defined in their correspondingconfig.[environment].js file (read more about config environments in Maizzle).

maizzle build production

Tailwind CSS

The Maizzle project comes with a customtailwind.config.js that defines utility classes based on the design system. This file also configures Tailwind for better email client support - read more about Maizzle's Tailwind CSS config.

Email compatibility

All emails are designed for and tested on numerous email clients and devices. Here's the rundown on what type of compatibility to expect.

Mobile Devices

  • iPad
  • iPhone
  • Outlook iOS
  • Gmail iOS
  • Gmail Android
  • Samsung Mail

Desktop clients

  • Apple Mail
  • Outlook 2013
  • Outlook 2016
  • Outlook 2019
  • Thunderbird
All Outlooks are tested in 120 DPI, too.


  • Gmail
  • Office 365
  • Yahoo!
  • AOL

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