Redesign and develop all transactional emails to be user-friendly, action-oriented, and aligned to the new branding guidelines.

Video tuts

The client

seated is a frictionless ticketing experience for live events and live streams.


New York, NY





Company size

10 — 20 employees

craftingemails team helped

  • Design email templates
  • Email copywriting
  • Coding HTML email templates
  • Integrate emails with the backend

The Objective

Redesign and Develop all transactional emails to be user friendly, action oriented and aligned to the new branding guidline.

Key Results

  • Users friendly email layout is easy for the users to digest and interact with its content.
  • Consistency user interface between website and emails.
  • Improve email accessibility. On different devices, mobile, tablet, and desktop.
  • Email compatability across major email clients outllok, gmail, apple mail ...
  • Integration with Tailwind to match website front-end CSS framework.


  • Dynamic image masking with imgix.
  • Tailwindcss / Maizzle HTML.
  • Iterative designs in Figma.
  • Light and Dark theme support.

Full preview

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